Showing posts with label Philippine Fashion. Show all posts
Showing posts with label Philippine Fashion. Show all posts

Thursday, May 17, 2012

Uniqlo Endorsers Unveiled

Fast Retailing Philippines Inc. has chosen Filipino celebrities to endorse the Japanese fashion brand Uniqlo, which will be entering Philippine Fashion next month. On Wednesday night, Uniqlo revealed its "Philippine cast" composed of actresses Iza Calzado and Nikki Gil, basketball player and TV host Chris Tiu, and Parokya ni Edgar vocalist Chito Miranda at a party at the InterContinental Hotel in Makati City.
The celebrities will be seen in advertisements ahead of the June 15 opening of the Uniqlo store at the SM Mall of Asia in Pasay City. "I never thought they would get endorsers for Manila, that's why it was such a shock for me," Calzado said.  "I realized it was the real thing when the contract came. Of course, I'm very honored and privileged to endorse such a trusted brand, and to be among the first to represent it here in the Philippines, it's a really great honor," Gil added.

Tiu, meanwhile, said on Twitter: "Still feeling high from last night's Uniqlo launch party. Another pictorial today." Uniqlo said it believes the four Filipino celebrities exemplify the brand's "made for all" philosophy. Fast Retailing Philippines Inc. is a joint venture between SM Retail Inc. and Japan's Fast Retailing Co., the world’s fourth largest apparel retail firm. Uniqlo has been coming up with several promotional activities to increase awareness of the brand, including setting up an activity wall at the SM Mall of Asia. 
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Wednesday, May 9, 2012

Schedule of the Upcoming Philippine Fashion Week Holiday 2012

Here's the Schedule of the upcoming Philippine Fashion Week Holiday 2012
MAY 22, 2012 / TUESDAY
6:30 PM | MOA Main Atrium | SM Food Group presents Ms Earth
7:30 PM | SMX Hall 2 | The Ramp Crossings
_______________________________________________________

MAY 23, 2012 / WEDNESDAY
5:30 PM | SMX Function Rooms 2 & 3 | Sony presents Premiere A Collection (Dimple Lim, Jeffrey Rogador, Odelon Simpao, Roland Lirio, Xernan Orticio)
7:30 PM | SMX Hall 2 | SM Ladies’ Fashion
9:30 PM | SMX Function Rooms 2 & 3 | Arnold Galang, Junjun Cambe, M Barreto, Ronaldo Arnaldo
_______________________________________________________

MAY 24, 2012 / THURSDAY
5:30 PM | SMX Function Rooms 2 & 3 | Avon Fashions
7:30 PM | SMX Hall 2 | Menswear (Anthony Nocom, Dodjie Batu, Drei Soriano, Edgar Buyan, Frederick Policarpio, Herbert Custodio, Jesson Capuchino, Jinggo Inoncillo, Ronan Opina, Simon Ariel Vasquez, Ulysses King, Zxander Tan)
9:30 PM | SMX Hall 2 | Premiere B Collection (Albert Andrada, Butz Fuentes, Bandoix Flores, Ezra Santos, Kermit Tesoro)
_______________________________________________________

MAY 25, 2012 / FRIDAY
6:30 PM | SMX Hall 1 | Jag
7:30 PM | SMX Hall 2 | Oxygen
9:30 PM | SMX Function Rooms 2 & 3 | Avel Bacudio, Chris Diaz, Eric delos Santos, Raoul Ramirez
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MAY 26, 2012 / SATURDAY
2:30 PM | SMX Function Rooms 2 & 3 | Luxewear (Anthony Ramirez, Aztec Barba, Dax Bayani, Joyce Pilarsky, Lyle Ibanez, Mark Tamayo, Melvin Lachica, Nolie Vineza, Pablo Cabahug, Popoy Barba, Richard Papa, Roel Rosal, Tina Danica, Vania Romoff)
5:30 PM | SMX Hall 2 | Chris Jasler, Melchor Guinto, Philipp Tampus, Veejay Floresca
6:30 PM | SMX Function Rooms 2 & 3 | Grand Allure (Aris Pico, Boyet Dysangco, Cherry Samuya Veric, Edgar San Diego, Fanny Serrano, Gil Macaibay, June Pugat, Luis Delos Santos, popo Go, Mitzi Quilendrino-Bustos)
7:30 PM | SMX Hall 3 | Penshoppe
9:30 PM | SMX Hall 2 | Lizanne Cua, Sassa Jimeenz, Yvonne Quisimbing, ESAC (Raoul Ramirez, Lyle Ibanez and AudieE)
_______________________________________________________

MAY 27, 2012 / SUNDAY
4:00 PM | SMX Hall 2 | Design Fusion (Bo Parcon, Enrico Carado, Jaki Penalosa)
Visions and Trends (Happy Andrada, Jan Garcia, Oz Go, Regine Dulay, Russell Villafuerte)
Ready To Wear (Dave Ocampo, Emi Alexander Englis, Harley Ruedas, Jian Lasala, John Guames, Mike Lavarez, Nixon Marquez)
6:30 PM | SMX MOA Main Atrium | Unica Hija
7:00 PM | SMX Function Rooms 4 & 5 | Rajo Laurel & Michael Cinco for Bench
9:30 PM | SMX Hall 2 | L’oreal Paris presents Jerome Salaya Ang
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Friday, May 4, 2012

Robin Tomas Will Launch his Collection for Penshoppe

Robin Tomas is upbeat in a recent e-mail from New York. “There are a lot of things lined up in Manila,” he writes. This May, nearly three years since he debuted his eponymous clothing line in Philippine Fashion Week, is the launch of his capsule collection for Penshoppe, the casual clothing brand’s first-ever designer collaboration. Tomas will also dabble in costume design for the first time, for Atlantis Productions’ local staging of “Nine,” the Tony award-winning musical, in September. He arrives in Manila just as his Spring 2012 collection hits the racks at Myth boutique in Greenbelt 5. Tomas, who has lived in New York City since 2001 when he was a student at Parsons School of Design, still carries a Philippine passport, and comes home at least twice a year.
Penshoppe, which is aggressively upgrading its image with recent campaigns featuring Hollywood actors Ed Westwick and Zac Efron, approached Tomas following his win last year in a T-shirt design tilt that had his winning piece reproduced and sold at Bloomingdale’s. Penshoppe’s brand director, Alex Mendoza, knew Tomas from way back, when the designer still worked in advertising. “We’re in a level-up mode, and we felt Robin would be the right fit for what we need. This is part of our campaign for global recognition,” says Rocel Roque, marketing specialist of Golden ABC, Penshoppe’s mother company. “He’s very New York, his style is high-end, but he’s Filipino.” The Tomas for Penshoppe collection, 12 styles each for men and women, will hit some 30 stores across the country on the second week of May.

Designing for his compatriots has a “different fulfillment,” Tomas says over iced coffee on a sweltering afternoon a day after his homecoming. It echoes his statement in 2009 about wanting to launch his brand here for sentimental reasons. “I want to bring my clothes here, so it’s not just available there.” While his line, simply called Tomas in the Big Apple, is carried by three Manhattan boutiques, he says it excites him to see his clothes on Filipino women. “We consider ourselves blessed and lucky that Robin chose to work with us,” says Ruby Gan, one of the owners of Myth, which is carrying Tomas’ line for the second season. “He has a steady clientele that regularly looks for his creations, and he never fails them because you can count on him to deliver… And the best part also is that whatever he showcases in New York is immediately available here.” Tomas’ rise has been slow but steady. But whatever uncertainty he had from three years ago is now replaced with confidence and dogged determination.

“You learn to be resourceful,” he says when asked how an unknown designer can stay afloat in a setting like New York. The economy is sluggish “but New York is New York,” he adds. “There will always be people [who buy]… I also want to reach other markets. I want to highlight my Filipino upbringing plus my New York exposure; that’s my formula. I want to use the good points of being [trained] in New York and serve other markets.” He chose retail because “that’s the name of the game in New York, not couture.” But he wants to visit Manila more often so he could take on couture clients and, perhaps, dress up a few celebrities and socialites. “I’d really like that! Red carpet is more LA, New York not so much.”

This designer’s goal is to set up his own boutique here, and also make his clothes available in key Asian cities. He owns his business, but admits he’s open to working with an investor. Tomas, 35, chuckles when I point out that he’s finally out of his mom’s shadow. “Mom,” of course, is popular actress-comedienne Tessie Tomas. “She says people now refer to her as ‘Robin Tomas’ mom,’ in the same way my lola became known as ‘Tessie Tomas’ mom.” His grandmother, Laura Hermosa, was a popular radio talent. “I’m a happy son to see a proud mom,” he says. His early exposure to clothes and costumes is owed to his mother, but Tomas feels that carving a name in fashion is all his own. Having a famous parent, however, has its advantages: “It’s not just the fashion press here that covers me, even the show-biz press is interested.” 
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Sunday, April 29, 2012

Francis Libiran Gives Hello Kitty a Fierce Look

The creations of Philippine Fashion Designer Francis Libiran were featured in the 8th episode of "America's Nex Top Model" Cycle 18: British Invasion that was aired in the United States last April 25, 2012. Francis Libiran was asked to create Hello Kitty-inspired couture dresses for the show's top seven contestant's photo shoot challenge.
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Wednesday, April 25, 2012

Manila Wear - Celebration of Philippine Fashion and Tropical Lifestyle

It was perhaps the first time in Philippine Fashion history that clothes and Fashion Accessories were bigger than their designers. Eyeing the global market, 21 of the country’s top apparel and accessories designers joined the recent “Manila Wear” show at SMDC Grand Showroom, Pasay City.
Billed as a celebration of Philippine design and tropical lifestyle, the show was the main feature in Manila FAME’s fashion component. Each Philippine Fashion designer presented a five-piece “tropical wear” collection that combined creative uses of indigenous materials and techniques with imported fabrics and components for the high-end world market. Apart from doing away with conventional ramp in favor of raised platforms, where models either stood or sat still, the organizers, led by New York-based designer and event curator Josie Natori, simply allowed the items instead of their designers to speak for themselves.

Promotional materials for guests and buyers at the entrance were flyers containing the designers’ sketches and brief info about them and their collections. Many in the audience familiar with their work were also left guessing as to who did what, as most of the designers had to work outside their signature looks and comfort zones, incorporating local fabrics like dyed piña and abaca with more conventional ones like cotton and jersey. Rajo Laurel even juxtaposed native fabrics fashioned into coats, wraps and tops with sequined and tailored pieces.
Other designers such as Joey Samson and Randy Ortiz incorporated Philippine-style embroidery and beadwork in their collections. The show also featured the works of accessories designer Gerry Sunga and Arnel Papa, and shoe designer Maco Custodio. Apart from following Natori’s guidelines, Ortiz’s main considerations were pricing and producing viable pieces. He used embroidery to help the country’s artisans and to make each piece look “expensive,” he said.

None of the designers was confined to indigenous materials, silhouettes and techniques. “The main point of this undertaking is not to do a Filipiniana collection, but to advance Pinoy fashion that would appeal to a global market,” said Ortiz. Not a few went for looser yet contemporary silhouettes. JC Buendia, who used mostly abaca and cotton, and Dennis Lustico, also followed Natori’s color forecast by dying their fabrics in such bold shades as saffron, egg-yolk yellow, turquoise, avocado and lemon.
“I’m quite comfortable doing tailored pieces,” said Buendia. “The real challenge for me was working on new materials I’m not very familiar with.” While Buendia drew inspiration from how well-heeled denizens of gated seaside communities dress, Lustico, who also did tailored and draped separates using piña, cotton and abaca, channeled luxe ’50s beach wear. “For me, respecting material like piña without compromising the draped and twisted look, which was part of my vision, was the challenge,” said Lustico.

Samson, who did away with color, had a different set of challenges to deal with in fashioning updated versions of the barong, using various textures, materials, and treatments like embroidery, beadwork and suksuk. “I’ve always found it difficult to work with colors,” he said. “It’s a good thing they allowed me to stick to a neutral palette.” None of them seemed to mind that the show did away with the usual introduction of designers. There was also talk that the designers were first asked to do seven pieces, but Natori allegedly stepped in and brought down the number to five.
It was a fashion exhibit more than a show, as guests were encouraged to see up close the pieces on live mannequins. As each cluster of models wearing a designer’s collection exited a platform after 10 minutes or so, another group entered the scene. This presentation went on for almost two hours until it was time for Natori to introduce the designers. The other designers: Inno Sotto, Vittorio Barba, Cesar Gaupo, OJ Hofer and Jojie Lloren for apparel; and Pepito Albert, TC Alvarez-Sibal, Jun Artajo, Joel Escober, Lulu Tan-Gan, Adante Layesa, Joyce Makitalo and Patrice Ramos-Diaz for fashion accessories.

In a press conference held days before the show, Natori expressed her desire to reintroduce the Filipino fashion aesthetic first to a global market. It is hoped that the branding effort will eventually benefit not only the evening’s designers, but will also trickle down to the country’s weavers and artisans. She encouraged designers to focus on pieces that would appeal to the high-end resort market.
“I’m not saying we shouldn't do suits,” she said. “But I believe it is in resort wear where we have the materials and design edge to be noticed globally.” 
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Wednesday, April 18, 2012

Philippine Fashion Designers Take London

London was bedazzled, to say the least, when top Philippine Fashion Designers showcased the best of the Philippines in front of  the royals and the movers and shakers of this cosmopolitan city. The Ayala Foundation together with the London-based organization Prospero World presented an ambitious philanthropic event dubbed “The London Philippine Fashion Show” to raise funds for the projects of Center of Excellence in Public Elementary Education or CENTEX at the historical Victoria House in London.
Guests present at the event were Crown Prince Pavlos of Greece and his lovely wife Princess Marie Chantal. Members of the organizing team were Mercedes Zobel and Gloal Foundation for Humanity founder Jacqueline de Chollet. Fernando Zobel de Ayala, president and chief operating officer of the Ayala Corporation welcomed the distinguished guests and organizers to the event and presented a brief but meaningful picture of the Philippines. He also stressed that any philanthropic support will best be maximized in areas of education, art and culture, environment and sustainable environment which are the core advocacies of Ayala Foundation.

Furthermore, Zobel de Ayala highlighted another important detail that evening beyond raising funds for CENTEX. “Tonight, we also present to you the creativity and craftmanship of  Philippine Fashion Designers  that is truly world class.” Zobel de Ayala declared with pride. The select-Filipino designers who participated at the event were jewelry and Fashion Accessory designers Wyn Wyn Ong, Joyce Makitalo and Celestina; fashion designers Cary Santiago, Michael Cinco, Josie Natori, Rajo Laurel, Frederico de Vera, Jasper Garvida, Jun Escario, Lulu Tan Gan, Mich Dulce and London-based designer Lesley Mobo.

Among all the participating designers only Wyn Wyn Ong, Lulu Tan Gan, Michael Cinco, Mich Dulce and Lesley Mobo made it to the event. “I felt so proud of being Filipino as I watched the works of our designers. Filipino talent is world-class!” Bea Zobel Jr. proudly declared after the show. Lulu Tan Gan and her daughter Jessica were to me the best dressed ladies of the evening. They were of course wearing their signature knitwear that creates a modern look of the Filipiniana. Michael Cinco and Cary Santiago’s haute couture collections were the crowd favorite. Princess Marie Chantal remembers vividly the details of Cinco’s white dresses and Santiago’s black column dresses when we had a short chat.

This event was indeed a triumph of the Filipinos in London. A true moment of Pinoy Pride in a global stage.
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Thursday, April 5, 2012

Happy Andrada as Miami Fashion Weeks International Emerging Designer of the Year

This is a great news for Philippine Fashion pride, Happy Andrada is taking Filipino talent farther across the globe to greater heights. As a young Philippine fashion designer, Happy continually surprises and amazes the Fashion world with her talent and creativity. In the USA, Happy recently won Miami Beach International Fashion Week’s Emerging Designer of the Year 2012. Happy bested hundreds of entries from 25 different countries. Certainly that is a reason why Filipinos everywhere should be happy!
Happy inspires Filipino pride and is on a winning streak and her multiple achievements such as;
  • Swatch watch Enter the Dragon Competition 2012
  • Fashion Design Council of the Philippines Smart Choice Winner in Weaving the Future Competition
  • Grand Prize winner for Swatch watch My Rabbit story 2011
  • Inspiring Young Filipino Entrepreneur by Go Negosyo last 2010
  • represented the Philippines in Art & Fashion Week (Toronto, Canada)
  • Top Styl Designer event (Czech Republic)
  • Fashion Art Exhibit (Netherlands)
  • Animax featured designer in Toy, Games & Comic Convention (Singapore)
  • International Fashion Art Biennale (Korea)
  • Fashion Design Competition (Japan)
To toast to Happy’s recent victories, a party was held in her honor, which coincided with the fifth anniversary of Fashion ART (F*ART), a store she co-owns with her sister, Viva. This celebration was a fun-filled night of fashion, art, music, photography and poetry. There were poetry readings and performances by Kooky Tuason, Marty Tengco, Charms Tianzon, Raul Roco Jr., andRichard Tuason. Live music flowed throughout the evening by Deejay Poblete, Noah Zuniga, Jeff Pagaduan, JP Hernandez, and Diwa de Leon. Comedian Stanley Chi tickled the funny bones of guests. This event was hosted by Frida Nepomuceno. Happy’s newest fashion collection was photographed and mounted on walls by lensman Darrel Pobre.
F*ART is a store conceptualized by creative sisters, Happy and Viva, who want to give space for Filipino talent to bloom and grow. Viva and Happy are amazed with what Filipinos can do. They believe in Filipino talent. They encourage others to be proud of what Filipinos can do. Since its onset in 2007, F*ART has consistently been a place where young, fast rising Filipino fashion designers and artists showcase the best of what they have to offer. F*ART has upcoming activities: Opening exhibit of “Tattoo My Colors” by Katrina Pallon and Raul Roco Jr. on April 14, Art Talks on April 21, a live art session featuring Dr. Sketchy’s Anti-Art School Manila on April 28 and Meneer Marcelo’s art workshops in April and May.
Happy is known for her unique detail work, specialized craftmanship, and her groundbreaking style. Making every design her masterpiece, Happy is a perennial show stopper at the Philippine Fashion Week since 2006. To date she has already had more than 50 Fashion Shows. To top it all off, as Happy promotes her personal best of Filipino fashion and art to the world, she is gaining a steady following of loyal customers who spread the word on how she helps them look their best. When her customers are happy, that makes Happy even happier.

Happy sells her Ready To Wear line at her website www.happyandrada.com and showcases her creations at F*ART Fashion ART located in 24 J. Erestain cor.K-1st, Kamuning, Quezon City
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Friday, March 30, 2012

Philippine Fashion Update - The Summer Like it Hot Sale

Do you want to witness a Philippine Fashion right before your eyes? Catch a relaxing shopping experience with friends at M café of Greenbelt mall (beside ayala museum) on March 31 from 3pm-7pm. Have coffee or tea while you check out the latest items and great bargains from indie Philippine Fashion Designers of Code-limited.com. By the way Code-limited.com is an online shopping mall where one can buy Filipino designed items in a secure and convenient way right to your doorstep.
The Summer like it hot sale event is perfect chance to meet some of the designers of Code-limited.com and to buy the latest looks and find great bargains.Items are locally designed and made from water lily bags of Jacinto and Lirio, leather bags of Sinude, chic and glamorous look from Amour wear, sizzling new summer looks of Cocomo swim and resort wear, Erzulie’s plus line, locally crafted jewelries of Vida and accessories by Le Plume.


Entrance is free

Brands:
Amour ladies wear, Cocomo swimwear, Erzulie plus line for women, Jacinto and Lirio’s water lily bags, Le Plume accessories, Sinude leather goods, Vida jewelries, and Antonio luxury shoe line.
Date: March 31, 2012 (Saturday)
Where: M café, Greenbelt 4 (beside Ayala museum)
Time: 3pm-7pm 
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Monday, March 12, 2012

Solo Summer 2012 Campaign Feat. Solo Online Model Search 2011 Grand Winners

Stylish, fierce and redefined classic Military Fashion, get ready for Solo’s Summer 2012 collection! Gracing the campaign are the grand winners of Solo Online Model Search Year 3. From almost a hundred creative submissions to Solo’s Online Model Search Contest 2011, Solo revealed the finalists last December 2011, and from among them chose the winners based on votes as well as actual interviews.
This Summer in Philippine Fashion, Solo launches its newest faces for 2012: Edward Espinola (entry The Last Bachelor with his partner Graphic Artist John Reyes) and Sophia Balagat (entry Shipping Out with her partner Graphic Artist Loel Lamela) are Solo Online Model Search Year 3 Grand Winners. The campaign photos will be gracing Solo stores nationwide this March. “It was a fun experience and I learned a lot working with the entire team! It wasn’t as easy as I thought.” Sophia shared when asked about his photoshoot experience.
Solo’s Summer 2012 Campaign features military-inspired collection that adds a practical dimension to Solo’s signature style. The collection showcases a wide variety of summer smart get-ups: jackets, vest, blazers, tees, cargo pants, jeans, and accessories. Aside from this collection, Solo has a wide range of beach essentials for the summer: bikinis in fun styles and vibrant colors, functional cover-ups, board shorts and basic tanks and swim shorts. Solo’s Summer 2012 Collection hits the stores this March.
Both self-professed fashion fanatics and model aspirants, Edward and Sophia joined the contest hoping this would open doors for them in the world of modeling. “Just being a finalist is good enough for me. So when I learned that I’m the Grand Winner, man that was awesome! I felt great!” Edward shared when asked how does it feel being the newest endorser o f Solo.
Solo Online Model Search is the first ever model search in the country and it gets bigger and more exciting each year since it started in 2009. Previous winners are Jaggy Tallada and Jhoanna Flor in 2009 and Mehran Khaledi and Phoebe Rutaquio in 2010.
Stay tuned at (www.solo.com.ph) for stores and merchandise styles. For fresher goings on, “Like” us on Facebook, “Solo Online” and follow us on Twitter, twitter.com/mySoloOnline.
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Thursday, March 8, 2012

School of Hard Knocks: Black and Blue Colorway Adidas

Here's a good news for the Philippine Fashion enthusiasts out there, Adidas one of the international shoe brand here in the Philippines now launches the black and blue colorway as inspired by Derrick Rose’s hard fought path to the NBA from the physical style of play at Murray Park in the Englewood neighborhood of Derrick's hometown of Chicago. The shoe features tumbled, full grain leather and luxury nubuck upper for a smooth off-court look to rep the style of his hometown.
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Wednesday, February 22, 2012

Freeway and Solo Celebrate National Arts Month!

Just last Valentine's Week, the Philippine Fashion brands Freeway, Ensembles & Solo have their VALENTINE'S SPECIAL. And now I'm excited to share that Freeway and Solo will be celebrating National Arts Month this February, that is why Freeway's Sionil Jose , Manansala Collections and Solo's Kenkoy Collection will be on sale from February 23 to 26, 2012 (Thursday to Sunday). 
For more promos about their brand, like them at:
Freeway:

Solo:
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Thursday, February 16, 2012

Saluyot dresses and talahib bags on Bagong Habi, Salinlahi Fashion Show

Natural tropical fabrics from all over the Philippines got their time in the spotlight at the “Bagong Habi, Salinlahi: Cutting Edge Philippine Textiles” fashion show at the InterContinental Hotel Manila. Spearheaded by the Philippine Textile Research Institute of the Department of Science and Technology (DOST-PTRI), the show featured fabrics made of native Philippine plants, from old standards like piña, abaca, and banana to newly-developed fabrics made from water hyacinth, saluyot, and maguey. The fabrics were also dyed using natural plant sources: mayana, guava, mahogany, achuete, indigo, talisay, and coconut husk.
Fabrics from all over the Philippines were there to represent local cultures and craftsmanship, including piña and jusi from Aklan, hablon from Iloilo, and inaul from Maguindanao. Philippine Fashion designers, industry bigwigs and textile industry stakeholders attended the event. On display were garments using the eco-friendly textiles, from cocktail dresses to office uniforms, and even bridal wear. As models came down the catwalk, an audio-visual presentation showed step by step the manufacture of the fabrics. One process they undergo is enzyme treatment to eliminate itchiness and produce a softer drape. “Bagong Habi: Salinlahi aims to iron out all misconstrued perceptions towards indigenous fabrics that they are impractical, itchy, uncomfortable and drab,” said DOST-PTRI director Dr. Carlos Tomboc. Thanks to this process, the fabrics also no longer need to be dry-cleaned but can be laundered in the regular way.

“Bagong Habi: Salinlahi is all about making new, innovative and world-class textiles and a showcase of designs for different facets of life, said designer Anthony Cruz Legarda, the show’s creative director. “It is synergistic—it was made possible through the collaboration of individuals who are passionate about our own culture, natural resources, and great talent in manufacturing.” The PTRI also helps promising designers with their craft. One of them is 22-year-old Kristal de Guzman, who has found use for the lowly talahib.  “I was driving home to Laguna when I saw it on the road and thought, ‘Hey, why not use it for the fabric?’” she said. A student of Fashion Design at the School of Fashion and the Arts (SOFA ), de Guzman knew that the PTRI provided technical weaving assistance to designers. She contacted the institute, from whom she learned talahib is not suited for yarn manufacture. However, it can be incorporated into the fabric through hand-weaving.

With PTRI’s assistance, de Guzman wove the talahib and interlaced it with polyester threads. The fabric was used as the main material for handbags. The bags were also trimmed with detailed wood carvings from Paete. De Guzman’s design made it to the finals for the accessories category of “Weaving the Future: A Social Design Competition”, a show led by the Fashion and Design Council of the Philippines (FDCP) in November.
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Philippine Fashion Designer Josie Natori Goes Free-Spirited and Nomadic Chic

Talk about art and fashion colliding nicely on a fragrant Valentine’s Day afternoon. I’m talking about Josie Natori’s press preview where she unveiled her Fall ‘12 ready-to-wear collection inspired by Tibetan serenity and held at the Rubin Museum bathed in graceful Himalayan art. “This Philippine Fashion collection has been an evolution for us,” said Natori speaking to reporters after the show. “Natori has always been about East and West. I’m always inspired by exotic places.”
In this case, Natori took her audience on a style journey to Mongolia, a tiny frontier nation bordered by Russia and China. Twenty-five models showcased Soviet- and Asian-themed elegance via layered jackets embellished in faux fur and textures that contoured the body. Natori, whose fascination with Mongolian nomads and their unique customs, defined her ensemble such that “they’re easy pieces to mix and match.” Mongolia may be the central theme of her stunning collection, but the embroidery that embellished some of her clothes was Philippine-made.

“All the embroidery is made in the Philippines,” she said. Even the necklace with a semi-precious stone she wore to the preview and the models’ handbags are Filipino-crafted. “About 50 percent of what you saw today are made in the Philippines. I am very proud of everything about the Philippines,” she proclaimed. In November, Natori opened her first Philippine boutique through Rustan’s.

“We had a very successful lingerie and lounge-wear collection launching and they’ve been so welcoming. And with my sneak preview of this RTW, Rustan’s responded immediately. We’re now opening two more shops in March,” she revealed. Natori said her clothes are perfect for the lifestyle in the Philippines.

The models came down through a winding staircase. Not an easy job if you’re wearing tall, flimsy heels. The models would constantly look down to make sure there was a step to catch their feet. Falling down on one’s face is one thing – it’s been done before — but rolling down the stairs would be a novelty no fashion house could risk. The unflappable Natori thought an art gallery venue was “just perfect.”

“I believe nothing in life is an accident. I don’t know how it came to be, I’m just glad we did it here,” - Josie Natori
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Monday, February 13, 2012

Valentine's Special for Freeway, Ensembles & Solo

I 'm excited to announce that Philippine Fashion brands Freeway, Ensembles & Solo are having a VALENTINE'S SPECIAL from February 13 to 19, 2012 and get a 10% off on all regular items if you're an all access card holder.
For more promos about their brand, like their FB page at http://www.facebook.com/FreewayOnline and follow them at http://www.twitter.com/FreewayOnline
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Wednesday, February 8, 2012

Fashion with a Vision - Philippine Fashion for a Cause

The Friends for Cultural Concerns of the Philippines (FCCP) presented a fashion show dubbed “Fashion with a Vision” in support of Philippine Fashion designers. The show features designers Dita Sandico Ong, Patis Tesoro and Malu Veloso with the special participation of the graduating class of UP Diliman BS Clothing Technology batch 2012.
The event was held last Feb. 7, 3 p.m. at the Main Lounge, Manila Polo Club, McKinley Road, Forbes Park, Makati. “Fashion with a Vision” was headed by its president Nene Leonor and the FCCP fashion show committee core group is composed of director-in-charge Rose Marie B. Lazaro; chairs Karen Macasaet and Tessie Rodrigo; co-chairs Lulu Castaneda, Letty Hahn, Chloe Romulo-Periquet, Rosita Lesaca and Glecy Mojares. Proceeds of the show will go to the scholarship program and other projects of the FCCP.
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Friday, February 3, 2012

Techno Infusion with Ethnic Philippine Fashion

WOVEN piña and jusi of Aklan. Inabel of Ilocos Norte. Hablon of Iloilo. T’nalak of Lake Sebu. Hinabol of the Higaonons in Bukidnon. Inaul of Maguindanao. Textiles from the Cordilleras and Abra. And the colorful fabrics of the Yakans and Maranaos of Mindanao. All in neo-ethnic designs that draw inspiration from master weavers, dyers and artisans. All to propel Philippine textile into high Philippine Fashion and every day wear.

"It will provide the needed boost to ethnic textile production, to infuse fresh waves of ideas and concepts that makes these traditional textiles, designs and production updated, competitive yet still culturally relevant," Dr. Carlos C. Tomboc, Director of the Philippine Textile Research Institute (PTRI), told Malaya Business Insight. Local and natural are the buzzwords: fibers from plants woven into traditional wear that have lasted centuries are turned into what PTRI calls neoethnic fashion. "The idea is to evolve ethnico textiles into mainstream fashion in view of their eco-character and novelty representative of local heritage and an embodiment of the labor of people who perpetuate the craft," said Jeannie Lynn J. Cabansag of PTRI’s Research and Development Division.

The PTRI, a part of the Department of Science and Technology, has developed technologies on Philippine tropical fabrics as well as dyeing and printing technologies using natural plant sources, and finishing including application of enzymes that make tropical and ethnic fabrics less itchy, less coarse and more wearable and easier to keep for a longer time. Enzymes are eco-friendly microorganisms; some varieties can be used to soften fabrics as well as remove itchiness in fabrics. Enzymes are household chemicals common, for instance, in detergents. "Product development, training and promotion add premium and value to revive ethnic textiles and turn them into cosmopolitan form and use, spreading the technologies to other textile producing communities and larger markets," Cabansag said. "It is a fusion of science and age-old art and craftsmanship."

Ethnic textiles are fabrics distinctively produced by a certain tribe, community, locality or ethno-linguistic group that has become a part of its identity, culture and heritage. Although in some places ethnic textiles have been revived, their production has either slowed down or even ceased, Tomboc explained. Ethnic textiles identified with specific places, like the piña of Aklan, have gained prominence in mainstream fashion when Bench, a leading Filipino apparel company, used them in its 2009 Philippine Fashion Week show. Ethnic prints are included in its spring and summer collections.

It is part of the "revival" of Southeast Asian textiles normally used as traditional costumes, re-created into contemporary looks and featured in the collection of fashion designers like Dries Van Noten, Givenchy Gucci, Marc Jacobs and Diane Von Furstenberg. Then there is the green thing. Standards for dyeing textiles are getting stricter as Oeko Tex 200 imposes limits on the effluents and the amount of extractable metals and compounds in textiles. To minimize pollution, Oeko Tex 200 limits, for example, the allowable amount of textile finishings, including dyes, that provide acceptable colorfastness. Textile coloration accounts for a substantial percentage in textile waste water.

"Our niche are ethnic textiles using eco-friendly, natural, low-impact dyes that are also superior and safe," Tomboc said. Synthetic, petro-based dyes now color most textile because of the great ease and more cost effective dyeing techniques involved. However, the health hazards of continuous exposure to synthetic dyes has made natural dyes attractive. Azo dyes, which are potentially cancer-causing, has been banned in Germany and selectively banned in other European countries.

The European Union’s policy on REACH (Registration, Evaluation, Authorization of Chemicals) regulates dyed materials and the manufacture of synthetic dyes. It requires the declaration of content and composition, for example. "The trend in going organic and natural puts local hand-woven textiles in the mainstream," said Cabansag.

The revival and upgrading of traditional dyeing technologies that are cost effective started in the 1990s in Abra and Ifugao where dye-producing plants were cultivated in nurseries. The first of PTRI’s Common Service Facility (CSF) was established in the region. The nurseries provided the plants that produced the dyes, and the CSF supplied local dyers with colorants and processed the fabrics with the coloration required.

Nearly a decade later, another CSF was established in Aklan, this time at the Aklan State University (ASU) campus in Banga. It provides basic dyeing facilities for private enterprises and helps start up companies adopt color application. ASU also looked at the appropriate cultivation of four priority dye sources: indigo, sibukao, yellow ginger and annatto that were introduced to local planters.

"The propagation, planting and cultivation of dye species offers alternative livelihood to farmers and weavers alike," Tomboc pointed out. "Propagating and planting natural dye sources are already business ventures." "Surplus production can even spill out of Aklan to address the needs of other natural dye facilities elsewhere in the country. A dyeing facility is very strategic when located near clients and users," he added. The CSF in Aklan has gone beyond commercial-scale, large-volume application of natural dyes on piña-based fabrics. It is processing crude aqueous extracts into powder, extending the potential applications of natural dyes to six months.

Not only could these powders be used for dyeing garments but also for hand- and silkscreen painting. It is a viable alternative to textile coloration, design and product development. Laboratory trials show that the relatively short shelf life of the aqueous dye extracts are extended when in powder form without sacrificing purity; no preservatives are added. Packaging technology has been developed for easy handling. Aklan’s CSF is the only one in the country processing several plants into powered dyes although indigo powder production is being done in Baler, Aurora, which supplies small volume requirements. PTRI will showcase its tropical fabrics during the "Bagong Habi ...Salinlahi" fashion show on March 8 at the InterContental Hotel in Makati.
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