Showing posts with label fashionable fabrics. Show all posts
Showing posts with label fashionable fabrics. Show all posts

Thursday, February 16, 2012

Saluyot dresses and talahib bags on Bagong Habi, Salinlahi Fashion Show

Natural tropical fabrics from all over the Philippines got their time in the spotlight at the “Bagong Habi, Salinlahi: Cutting Edge Philippine Textiles” fashion show at the InterContinental Hotel Manila. Spearheaded by the Philippine Textile Research Institute of the Department of Science and Technology (DOST-PTRI), the show featured fabrics made of native Philippine plants, from old standards like piña, abaca, and banana to newly-developed fabrics made from water hyacinth, saluyot, and maguey. The fabrics were also dyed using natural plant sources: mayana, guava, mahogany, achuete, indigo, talisay, and coconut husk.
Fabrics from all over the Philippines were there to represent local cultures and craftsmanship, including piña and jusi from Aklan, hablon from Iloilo, and inaul from Maguindanao. Philippine Fashion designers, industry bigwigs and textile industry stakeholders attended the event. On display were garments using the eco-friendly textiles, from cocktail dresses to office uniforms, and even bridal wear. As models came down the catwalk, an audio-visual presentation showed step by step the manufacture of the fabrics. One process they undergo is enzyme treatment to eliminate itchiness and produce a softer drape. “Bagong Habi: Salinlahi aims to iron out all misconstrued perceptions towards indigenous fabrics that they are impractical, itchy, uncomfortable and drab,” said DOST-PTRI director Dr. Carlos Tomboc. Thanks to this process, the fabrics also no longer need to be dry-cleaned but can be laundered in the regular way.

“Bagong Habi: Salinlahi is all about making new, innovative and world-class textiles and a showcase of designs for different facets of life, said designer Anthony Cruz Legarda, the show’s creative director. “It is synergistic—it was made possible through the collaboration of individuals who are passionate about our own culture, natural resources, and great talent in manufacturing.” The PTRI also helps promising designers with their craft. One of them is 22-year-old Kristal de Guzman, who has found use for the lowly talahib.  “I was driving home to Laguna when I saw it on the road and thought, ‘Hey, why not use it for the fabric?’” she said. A student of Fashion Design at the School of Fashion and the Arts (SOFA ), de Guzman knew that the PTRI provided technical weaving assistance to designers. She contacted the institute, from whom she learned talahib is not suited for yarn manufacture. However, it can be incorporated into the fabric through hand-weaving.

With PTRI’s assistance, de Guzman wove the talahib and interlaced it with polyester threads. The fabric was used as the main material for handbags. The bags were also trimmed with detailed wood carvings from Paete. De Guzman’s design made it to the finals for the accessories category of “Weaving the Future: A Social Design Competition”, a show led by the Fashion and Design Council of the Philippines (FDCP) in November.
Disclaimer: if you are reading this article on one of this site, designandfashion.info , you are reading stolen content. To view this article from its original source visit swedes-love-fashion.blogspot.com

Monday, November 28, 2011

2011 Christmas Promo by GET LAUD!

GET LAUD, the quality ladies’ apparel, makes use of the finest imported and trendy fabrics throughout all their creations. Stylishly cut and locally sewn, GET LAUD clothing not only gives superb comfort but makes its customers instant fashionistas as well. GET LAUD also won the "Marketing Excellence" Award for 2010 and the "Most Promising Retailer" Award for 2007 from the Ayala Malls. Consecutively, in 2005 and in 2006, GET LAUD received the “Seal of Excellence” Award as the "Best Spandex Apparel Retail Store" given by the National Shopper’s Association of the Philippines and the National Shopper’s Choice Awards. Truly Get Laud! is a multi-awarded company dedicated with Philippine Fashion.
In order to celebrate these wonderful years of achievement, GET LAUD will be giving away exciting and chic 2012 tabletop calendars for free! In every calendar, enjoy GET LAUD coupons for a special treat each in store month of 2012. Simply shop in any of the participating GET LAUD branches nationwide and purchase regular GET LAUD items for a minimum of Php 800 on a single receipt. For purchases, cash or credit card may be accepted. GET LAUD Privilege Cardholders are more than obliged to join. This promo is not valid with any other promotions and discounts except the GET LAUD Privilege Card.
Make it a shopping date at GET LAUD. Promo period is from November 23, 2011 to January 15, 2012. So be the first to grab a GET LAUD 2012 Calendar now! Happy Shopping!
Disclaimer: if you are reading this article on one of this site, designandfashion.info , you are reading stolen content. To view this article from its original source visit swedes-love-fashion.blogspot.com

Tuesday, July 12, 2011

GET LAUD! Launches New Campaign: "It's So Me"

Get Laud! Is a clothing brand which started out as a small retail store and now shifting gears up to another level. They use imported high-quality and fashionable fabrics, stylishly cut and sewn locally for the wearer's comfort and satisfaction. They have certainly gone a long way since it started business in 2003. Its humble beginnings started from a small space in Alabang Town Center until it became a full-scale, multi-awarded company dedicated with Philippine Fashion with branches nationwide.
In 2005 and 2006, the brand received the Seal of Excellence Award as the "BEST SPANDEX APPAREL RETAIL STORE" awarded by the National Shopper’s Association of the Philippines and by the National Shopper’s Choice Awards. And last April 15, 2008, it was awarded "Most Promising Retailer" for 2007 by Ayala Malls (Market Market). Get Laud! had recently signed up with TV host/actress and model Ms. Phoemela Baranda. She can be seen daily on TV Patrol as anchor for Star Patrol, and appears on the Buzz.

Since they aim to create a fashionable and stylish Philippine-made fashion wear that depicts Filipino craftsmanship and design that is available and affordable to women of all ages with different lifestyles. They come up to a new idea and they will be launching their new Campaign entitled “It’s So Me”.
So why they chose the phrase: “It’s So Me”? Here’s the meaning of their new official tagline: It embodies the target market, the Filipina, with the realization she expresses towards her relation with a GET LAUD product or GET LAUD products.  In conjunction with the launching of their new tagline, they are also launching their new Logo.

For more details about Get Laud! You can visit their website at http://www.getlaud.com/ and like their Facebook page at http://www.facebook.com/getlaud, you can also follow them at http://twitter.com/getlaud. Cool surprises and promos await you in the coming days and months!

Photo Credits:
        - Photography: Raymund Isaac
        - Model: Phoemela Baranda
        - Graphics: Daniel Ruivivar        
        - Stylist: Lotho Lotho
        - Hair & Make Up: Leo Posadas

Disclaimer: if you are reading this article on one of this site, designandfashion.info , you are reading stolen content. To view this article from its original source visit swedes-love-fashion.blogspot.com
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